- Free for Jira Align licenses – Focus is available at no additional cost for existing Jira Align licenses.
- Strategic portfolio management – ideal integration with Jira and Jira Align, a must‑have for executives.
- Key component – a central element of Atlassian’s System of Work approach.
- Process control – manage your company’s entire strategic process in a single tool.
- Intelligent data processing – recommendations aligned with your business goals make decision‑making easier.
Atlassian listens to its customers and has responded.
When analyzing how companies work with Jira Align, one thing quickly became clear: a complementary tool was missing that puts strategic management more at the center. That’s how Atlassian Focus was created—a tool designed specifically for enterprise customers that now bridges the gap between strategy and execution.
But what exactly do I need the tool for?
The success of a company depends not only on a good idea, strong know‑how, and a high‑performing team. What’s crucial is keeping an eye on the corporate strategy, making progress measurable, and being able to respond early to deviations. When these elements mesh like small gears, the foundation for sustainable growth and long‑term success is set.
In reality, however, this is often challenging. Strategic plans frequently exist separately from day‑to‑day business, and operational measures are not always clearly traceable to higher‑level goals. A connecting element is missing—and that is precisely what Atlassian Focus provides.
Focus on strategic goals
Focus puts the strategic level at the center of your business activities.
The aim is to ensure that all teams work toward a shared goal – from the top leadership level to the smallest operational unit.
To make this possible, Focus makes strategic priorities visible and links them to concrete objectives such as OKRs (Objectives and Key Results).
This is what makes a truly structured overview possible in the first place.
As a result, strategic planning is not only documented, but directly connected to day‑to‑day work—an essential step toward greater transparency, focus, and accountability.
Atlassian Focus in practice
Focus helps organizations systematically define, execute, and continuously monitor strategic initiatives. Goals are translated into concrete actions and made measurable. This not only improves traceability at the leadership level, but also helps teams in their daily work understand their tasks in the broader context.
A central element is end‑to‑end visibility: the connection between operational tasks and strategic directives is maintained at all times. This transparency makes it possible to detect deviations early and take targeted countermeasures—without additional coordination processes or manual reporting.
Link projects and goals intelligently
Focus allows you to link tasks and projects directly to the relevant strategic goals. This creates an unbroken line from vision through strategy to operational execution. Each team member can see how their work contributes to the company’s strategy—strengthening both motivation and accountability.
Rather than getting lost in the details, teams can focus on what matters: advancing their projects in line with the overarching goals. This delivers efficiency, clarity, and better outcomes—both at the project level and across the organization.
Seamless integration
Focus fits perfectly into your existing Atlassian product landscape, enabling you to automatically incorporate your existing work in Jira and Jira Align, automatically.
The big advantage: You neither have to change existing processes, nor switch to or rely on additional complex systems.
Everything remains in the environment you’re familiar with, and you benefit immediately from a ready‑to‑use solution you can navigate right away.
Transparency through real‑time dashboards
Another key feature of Focus is the intuitive dashboards that provide real‑time insights into the progress of strategic initiatives. Executives get a visual overview of projects, resources, budgets, and risks—all up to date at a glance.
This enables you not only to make quick, well‑founded decisions, but also to identify risks early and take appropriate action—before they become real problems.
Focus helps you turn strategic decisions into measurable outcomes and pursue your goals effectively.
Clear structure instead of added complexity
Despite its broad feature set, Focus remains clear and well organized. The user interface is deliberately streamlined and focuses on what matters. Introducing the tool therefore does not add complexity—it simplifies: strategy becomes tangible, goals traceable, governance measurable.
For this to succeed, however, it is important to introduce Focus with methodological rigor—aligned to the organization’s specific structure and culture.
Conclusion:
Atlassian Focus is the key to implementing your corporate strategy efficiently and transparently. Through seamless integration with Jira and Jira Align, you gain a clear overview of all relevant projects and their progress. With Focus, you can identify bottlenecks, allocate resources optimally, and ensure your projects stay on time and on budget.
The combination of strategic portfolio management, measurable goals, and continuous project monitoring makes Focus an indispensable tool for companies that want to execute their strategy successfully while remaining flexible and agile. At last, corporate strategy can not only be defined, but also managed in a measurable and transparent way.
For Focus to reach its full potential, however, it takes more than just technical implementation: it’s about integrating the tool meaningfully into existing processes, clarifying roles and responsibilities, and establishing a shared understanding of goals across the company.
And this is where we come in
With our experience from numerous Atlassian projects, we support you in the introduction, configuration, and strategic use of Focus. Our goal: a practical, tailored implementation that helps you get the most out of your strategic portfolio management.
