- Free with Jira Align licenses – Focus can be used with existing Jira Align licenses at no additional cost.
- Strategic portfolio management – ideal integration with Jira and Jira Align, a must-have for executives.
- Key building block – a central component of the Atlassian System of Work approach.
- Process control – manage your company’s entire strategic process in a single tool.
- Intelligent data processing – recommendations aligned with your business goals make decision-making easier.
Atlassian listens to its customers and has responded.
In analyzing how companies use Jira Align, it quickly became clear: a complementary tool was missing that brings strategic governance to the forefront. The result is Atlassian Focus – a tool developed specifically for enterprise customers that now bridges the gap between strategy and execution.
So what exactly do I need this tool for?
A company’s success depends not only on a great idea, strong expertise, and a capable team. It is crucial to keep an overview of the corporate strategy, make progress measurable, and be able to respond to deviations at an early stage. When these elements interlock like small gears, the foundation for sustainable growth and long-term success is set.
In reality, however, this is often challenging. Strategic plans often exist separately from day-to-day operations; operational measures cannot always be clearly traced back to overarching goals. A connecting element is missing – and that is precisely what Atlassian Focus provides.
Focus on strategic goals
Focus puts the strategic level at the center of your business activities.
The goal is to ensure that all teams work toward a shared objective – from the top leadership level down to the smallest operational unit.
To make this possible, Focus makes strategic priorities visible and links them to concrete goals such as OKRs (Objectives and Key Results).
This makes a truly structured overview possible in the first place.
This means strategic planning is not only documented, but directly connected to day-to-day work – a crucial step toward greater transparency, focus, and accountability.
Atlassian Focus in practice
Focus helps organizations systematically define, execute, and continuously monitor strategic initiatives. Goals are translated into concrete actions and made measurable. This not only improves traceability at the leadership level, but also helps teams in their daily work understand their tasks in the bigger picture.
A key element here is end-to-end visibility: the connection between operational tasks and strategic directives is preserved at all times. This transparency makes it possible to detect deviations early and take targeted countermeasures – without additional alignment processes or manual analyses.
Intelligently link projects and goals
Focus makes it possible to link tasks and projects directly to the relevant strategic objectives. This creates an unbroken line from vision, through strategy, to operational execution. Every team member can see how their work contributes to the company’s strategy – strengthening both motivation and sense of responsibility.
Instead of getting lost in details, teams can focus on what matters: advancing their projects in alignment with overarching goals. This drives efficiency, clarity, and better outcomes – both at the project level and across the organization.
Seamless integration
Focus fits perfectly into your existing Atlassian product landscape, enabling you to bring in the work you already do in Jira and Jira Align, automatically.
The big advantage: You neither have to change existing processes nor switch to or resort to additional complex systems.
Everything remains in the familiar environment for you, and you benefit immediately from a ready-to-use solution that you can navigate right away.
Transparency through real-time dashboards
Another key feature of Focus is the intuitive dashboards that provide real-time insight into the progress of strategic initiatives. Executives get a visual overview of projects, resources, budgets, and risks – always up to date at a glance.
This enables you not only to make quick, well-founded decisions, but also to identify risks early and take appropriate action – before they become real problems.
Focus helps you translate your strategic decisions into measurable execution and track your goals effectively.
Clear structure instead of additional complexity
Despite its broad range of features, Focus remains clear and structured. The user interface is deliberately streamlined and concentrates on the essentials. Implementing the tool therefore does not add complexity, but simplifies things: strategy becomes tangible, goals traceable, control measurable.
For this to succeed, however, it is important to introduce Focus in a methodically sound way – aligned with the company’s individual structure and culture.
Conclusion:
Atlassian Focus is the key to implementing your corporate strategy efficiently and transparently. Thanks to seamless integration with Jira and Jira Align, you get a clear view of all relevant projects and their progress. With Focus, you can identify bottlenecks, allocate resources optimally, and ensure your projects stay within time and budget.
The combination of strategic portfolio management, the measurability of goals, and continuous project monitoring makes Focus an indispensable tool for companies that want to execute their strategy successfully while remaining flexible and agile. At last, corporate strategy can not only be defined but also managed in a measurable and transparent way.
For Focus to reach its full potential, however, it takes more than just technical implementation: it’s about integrating the tool sensibly into existing processes, clarifying roles and responsibilities, and establishing a shared understanding of goals across the organization.
And this is where we come in
With our experience from numerous Atlassian projects, we support you in the implementation, configuration, and strategic use of Focus. Our goal: a practical, tailored implementation that helps you get the most out of your strategic portfolio management.
